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Most of us have heard by now that we are living in the information age. We are no longer primarily an industrial culture, but a communication one. We live in a time when new ideas and movements and concepts change the world almost daily, whether they are as profound as quantum physics or as mundane as the best-marketed hamburger. If there's anything that characterizes the modern world, it's the massive, almost unimaginable, flow of information -- and therefore of change.
From books and movies and boomboxes and computer chips, this new information comes at us in a blizzard of data to be seen and felt and heard. In this society, those with the information and the means to communicate it have what the king used to have -- unlimited power.
As John Kenneth Galbraith has written, "Money is what fueled the industrial society. But in the informational society, the fuel, the power, is knowledge. One has now come to see a new class structure divided by those who have information and those who must function out of ignorance. This new class has its power not from money, not from land, but from knowledge.
If you weren't the king in medieval times, you might have had a great deal of difficulty becoming one. If you didn't have capital at the beginning of the industrial revolution, the odds of your amassing it seemed very slim indeed.
But today, any kid in blue jeans can create a corporation that can change the world. In the modern world, information is the commodity of kings. Those with access to certain forms of specialized knowledge can transform themselves and, in many ways, our entire world. We're left with an obvious question.
Surely in the United States the kinds of specialized knowledge needed to transform the quality of our lives is available to everyone. It's in every bookstore, every video store, every library. You can get it from speeches and seminars and courses. And we all want to succeed. The list goes on and on. The information is there. So why do some people generate fabulous results, while others just scrape by?
Why aren't we all empowered, happy, wealthy, healthy, and successful? The truth is that even in the information age, information is not enough.
If all we needed were ideas and positive thinking, then we all would have had ponies when we were kids and we would all be living our "dream life" now. Action is what unites every great success. Action is what produces results. Knowledge is only potential power until it comes into the hands of someone who knows how to get himself to take effective action. In fact, the literal definition of the word "power" is "the ability to act. In the modem world, the quality of life is the quality of communication.
What we picture and say to ourselves, how we move and use the muscles of our bodies and our facial expressions will determine how much of what we know we will use. Often we get caught in the mental trap of seeing enormously successful people and thinking they are where they are because they have some special gift. Yet a closer look shows that the greatest gift that extraordinarily successful people have over the average person is their ability, to get themselves to take action. It's a "gift" that any of us can develop within ourselves.
After all, other people had the same knowledge Steve Jobs did. People other than Ted Turner could have figured out that cable had enormous economic potential.
But Turner and Jobs were able to take action, and by doing so, they changed the way many of us experience the world. We all produce two forms of communication from which the experience of our lives is fashioned. First, we conduct internal communications: those things we picture, say, and feel within ourselves. Second, we experience external communications: words, tonalities, facial expressions, body postures, and physical actions to communicate with the world.
Every communication we make is an action, a cause set in motion. And all communications have some kind of effect on ourselves and on others. Communication is power. Those who have mastered its effective use can change their own experience of the world and the world's experience of them. All behavior and feelings find their original roots in some form of communication.
Those who affect the thoughts, feelings, and actions of the majority of us are those who know how to use this tool of power. Think of the people who have changed our world -- John F. In a much grimmer vein, think of Hitler. What these men all had in common was that they were master communicators. They were able to take their vision, whether it was to transport people into space or to create a hate-filled Third Reich, and communicate it to others with such congruency that they influenced the way the masses thought and acted.
Through their communication power, they changed the world. In fact, isn't this also what sets a Spielberg, a Springsteen, an Iacocca, a Fonda, or a Reagan apart from others? Are they not masters of the tool of human communication, or influence? Just as these people are able to move the masses with communication, it is the tool we also use to move ourselves.
Your level of communication mastery in the external world will determine your level of success with others -- personally, emotionally, socially, and financially. More important, the level of success you experience internally -- the happiness, joy, ecstasy, love, or anything else you desire -- is the direct result of how you communicate to yourself.
How you feel is not the result of what is happening in your life -- it is your interpretation of what is happening. Successful people's lives have shown us over and over again that the quality of our lives is determined not by what happens to us, but rather by what we do about what happens. You are the one who decides how to feel and act based upon the ways you choose to perceive your life. Nothing has any meaning except the meaning we give it. Most of us have turned this process of interpretation on automatic, but we can take that power back and immediately change our experience of the world.
This book is about taking the kinds of massive, focused, congruent actions that lead to overwhelming results. In fact, if I were to say to you in two words what this book is about, I'd say: Producing results! Think about it.
Isn't that what you're really interested in? Maybe you want to change how you feel about yourself and your world. Maybe you'd like to be a better communicator, develop a more loving relationship, learn more rapidly, become healthier, or earn more money. You can create all of these things for yourself, and much more, through the effective use of the information in this book.
Before you can produce new results, however, you must first realize that you're already producing results. They just may not be the results you desire. Most of us think of our mental states and most of what goes on in our minds as things that happen outside our control.
But the truth is you can control your mental activities and your behaviors to a degree you never believed possible before. If you're depressed, you created and produced that show you call depression. If you're ecstatic, you created that, too. It's important to remember that emotions like depression do not happen to you. You don't "catch" depression.
You create it, like every other result in your life, through specific mental and physical actions. In order to be depressed, you have to view your life in specific ways. You have to say certain things to yourself in just the right tones of voice.
You have to adopt a specific posture and breathing pattern. For example, if you wish to be depressed, it helps tremendously if you collapse your shoulders and look down a lot. Speaking in a sad-sounding tone of voice and thinking of the worst-possible scenarios for your life also helps. If you throw your biochemistry into turmoil through poor diet or excessive alcohol or drug use, you assist your body in creating low blood sugar and thus virtually guarantee depression. My point here is simply that it takes effort to create depression.
It's hard work, and it requires taking specific types of actions. Some people have created this state so often, though, that it's easy for them to produce. If fact, often they've linked this pattern of internal communication to all kinds of external events.
Some people get so many secondary gains -- attention from others, sympathy, love, and so on -- that they adopt this style of communication as their natural state of living.
Others have lived with it so long that it actually feels comfortable. They become identified with the state. We can, however, change our mental and physical actions and thereby immediately change our emotions and behaviors.
You can become ecstatic by immediately adopting the point of view that creates that emotion. You can picture in your mind the kinds of things that create this feeling. You can change the tone and content of your internal dialogue with yourself. You will experience ecstasy. If you wish to be compassionate, you must simply change your physical and mental actions to match those the state of compassion requires. The same is true of love or any other emotion.
You might think of the process of producing emotional states by managing your internal communication as being similar to a director's job. To produce the precise results he wants, the director of a movie manipulates what you see and hear. If he wants you to be scared, he might turn up the sound and splash some special effects on the screen at just the right moment. If he wants you to be inspired, he'll arrange the musk, the lighting, and everything else on the screen to produce that effect.
A director can produce a tragedy or a comedy out of the same event, depending upon what he decides to put on the screen. You can do the same things with the screen of your mind. You can direct your mental activity, which is the underpinning of all physical action, with the same skill and power.
You can turn up the light and sound of the positive messages in your brain, and you can dim the pictures and sounds of the negative ones. You can run your brain as skillfully as Spielberg or Scorsese runs his set. Some of what follows will seem hard to believe. You probably don't believe there's a way to look at a person and know his exact thoughts or to instantly summon up your most powerful resources at will. But if you had suggested one hundred years ago men would go to the moon, you would have been considered a madman, a lunatic.
Where do you think the word came from? If you had said it was possible to travel from New York to Los Angeles in five hours, you would have seemed like a crazy dreamer. But it only took the mastery of specific technologies and laws of aerodynamics to make those things possible. In fact, today one aerospace company is working on a vehicle that they say in ten years will take people from New York to California in twelve minutes. I call it the Ultimate Success Formula.
The first step to this formula is to know your outcome, that is, to define precisely what you want. The second step is to take action -- otherwise your desires will always be dreams. You must take the types of actions you believe will create the greatest probability of producing the result you desire. The actions we take do not always produce the results we desire, so the third step is to develop the sensory acuity to recognize the kinds of responses and results you're getting from your actions and to note as quickly as possible if they are taking you closer to your goals or farther away.
You must know what you're getting from your actions, whether it be in a conversation or from your daily habits in life. If what you're getting is not what you want, you need to note what results your actions have produced so that you learn from every human experience. And then you take the fourth step, which is to develop the flexibility to change your behavior until you get what you want. If you look at successful people, you'll find they followed these steps.
They started with a target, because you can't hit one if you don't have one. They took action, because just knowing isn't enough. They had the ability to read others, to know what response they were getting.
And they kept adapting, kept adjusting, kept changing their behavior until they found what worked. Consider Steven Spielberg. At the age of thirty-six, he's become the most successful filmmaker in history. He's already responsible for four of the ten top-grossing films of all time, including E.
How did he reach that point at such a young age? It's a remarkable story. From the age of twelve or thirteen, Spielberg knew he wanted to be a movie director. His life changed when he took a tour of Universal Studios one afternoon when he was seventeen years old. The tour didn't quite make it to the sound stages, where all the action was, so Spielberg, knowing his outcome, took action. He snuck off by himself to watch the filming of a real movie.
He ended up meeting the head of Universal's editorial department, who talked with him for an hour and expressed an interest in Spielberg's films. For most people that's where the story would have ended.
But Spielberg wasn't like most people. He had personal power. He knew what he wanted. He learned from his first visit, so he changed his approach. The next day, he put on a suit, brought along his father's briefcase, loaded with only a sandwich and two candy bars, and returned to the lot as if he belonged there. He strode purposefully past the gate guard that day.
He found an abandoned trailer and, using some plastic letters, put Steven Spielberg, Director, on the door. Then he went on to spend his summer meeting directors, writers, and editors, lingering at the edges of the world he craved, learning from every conversation, observing and developing more and more sensory acuity about what worked in moviemaking.
Finally, at age twenty, after becoming a regular on the lot, Steven showed Universal a modest film he had put together, and he was offered a seven-year contract to direct a TV series. He'd made his dream come true. Did Spielberg follow the Ultimate Success Formula?
He sure did. He had the specialized knowledge to know what he wanted.
He took action. He had the sensory acuity to know what results he was getting, whether his actions were moving him closer to or farther from his goal. And he had the flexibility to change his behavior to get what he wanted. Virtually every successful person I know of does the same thing.
Those who succeed are committed to changing and being flexible until they do create the life that they desire. As a young woman, she broke into a predominantly male field and successfully obtained her law degree from Columbia. She then decided to put her career goal on hold while she created another goal -- developing a family. Nine years later, she decided that she was ready again to go after her first career goal, so she enrolled in a graduate program at Yale, and developed the teaching, researching, and writing skills that led her to "the job that she had always wanted.
She broke the mold and proved that success could be created on all levels simultaneously. Did she follow the Ultimate Success Formula? Of course she did. Knowing what she wanted, she tried something, and if it didn't work, she kept changing -- changing until now she learned how to balance her life. In addition to heading an important law school, she's a mother and a family woman as well. Here's another example.
Ever had a piece of Kentucky Fried Chicken? Do you know how Colonel Sanders built the empire that made him a millionaire and changed the eating habits of a nation? When he started, he was nothing but a retiree with a fried-chicken recipe. That's all. No organization. No nothin'. He had owned a little restaurant that was going broke because the main highway had been routed elsewhere. When he got his first Social Security check, he decided to see if he could make some money selling his chicken recipe.
His first idea was to sell the recipe to restaurant owners and have them give him a percentage of the proceeds. Now that's not necessarily the most realistic idea for beginning a business. And, as things turned out, it didn't exactly rocket him to stardom. He drove around the country, sleeping in his car, trying to find someone who would back him. He kept changing his idea and knocking on doors. He was rejected 1, times, and then something miraculous happened. Someone said "Yes. How many of you have a recipe?
How many of you have the physical power and charisma of a chunky old man in a white suit? Colonel Sanders made a fortune because he had the ability to take massive, determined action. He had the personal power necessary to produce the results he desired most. He had the ability to hear the word "no" a thousand times and still communicate to himself in a way that got him to knock on the next door, totally convinced that it could be the one where someone said yes.
In one way or another everything in this book is directed toward providing your brain with the most effective signals to empower you to take successful action. Almost every week I conduct a four-day seminar called "The Mind Revolution.
The first evening of this four-day process is called "Fear Into Power. At the end of the seminar, people are given the opportunity to walk on fire -- across ten to twelve feet of burning coals, and in advanced groups I've had people walking across forty feet of coals.
The firewalk has fascinated the media to the point I fear its message is getting lost. The point is not to walk on fire. I think it's fair to assume there's no great economic or social benefit to be gained from a blissful stroll across a bed of hot coals.
Instead, the firewalk is an experience in personal power and a metaphor for possibilities, an opportunity for people to produce results they previously had thought impossible. People have been doing some version of firewalking for thousands of years. In some parts of the world, it's a religious test of faith.
When I conduct a firewalk, it's not part of any religious experience in the conventional sense. But it is an experience in belief. It teaches people in the most visceral sense that they can change, they can grow, they can stretch themselves, they can do things they never thought possible, that their greatest fears and limitations are self-imposed.
The only difference between whether you can walk on fire or not is your ability to communicate to yourself in a way that causes you to take action, in spite of all your past fear programming about what should happen to you.
The lesson is that people can do virtually anything as long as they muster the resources to believe they can and to take effective actions. What all this leads to is a simple, inescapable fact.
Success is not an accident. The difference between people who produce positive results and those who do not is not some sort of random roll of the dice. An annual anal Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Afsheen Follow. Published in: Full Name Comment goes here. Are you sure you want to Yes No. Be the first to like this. No Downloads. Views Total views.
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